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OUR CONSCIOUS CONCEPTION

As an American in Paris, I had the opportunity to live, breathe, and study fashion in one of the world’s trend capitals, beginning in my early twenties. At that time in my life, however, I consumed fashion like fast food; compulsively and without consideration for ingredients or origins.

It wasn’t until I learned about the fashion world’s shadow, following the 2013 Rana Plaza factory collapse in Bangladesh, that I opened my eyes to reality: the fast-fashion industry and its manufacturing practices are rotten from their core, masqueraded by fancy appearances, and the consumer’s immediate satisfaction rush.

These feelings were further magnified on a journey to Erode, India, as part of my master’s thesis in Sustainable Fashion Communications. During such a visit to one of India’s largest textile production regions, I came face-to-face with the tormenting reality that working children, women, and men experience as part of the supply chain.

Years of research and study of the existing marketing strategies, the cycles, and calendars of garment production, and the rise of fast fashion since the 1990s, have granted me a thorough academic and human understanding of how the fashion industry operates at all levels.
Today, my goal is to provide mindful consumers with the tools I wish I had back when my slow-fashion journey began—education, accessibility, transparency, and empowerment.

I truly believe that by educating ourselves as consumers we may understand how our investments support the systems of production we believe in. In doing so, the very trivial act of “buying” turns consumerism into activism by ensuring our personal health, the welfare of the people involved in the supply chain, and the wellbeing of our planet as a whole.

It is a pleasure to have you here with us, we believe impact relies on the numbers, after all!

Much love, Sanna

OUR
SUSTAINABILITY
PRINCIPLES

Our curated array of brands are filtered through technical standards in an effort to ensure an authentic commitment to ethics and sustainability over deceptive marketing practices. On our platform, consumers can buy conscientiously while investing in positive-impact business models with pride. The brands we collaborate with must respect at least one of our four sustainability principles:

CLEAN MANUFACTURING

We are aware of the inherent toxicity levels and negative environmental impact involved in average industrial manufacturing practices. This is why we pay close attention to “Clean Manufacturing”, ensuring that our brands and product selection make use of natural and sustainable fibers, non-toxic dyes, closed-loop water processing, and clean-energy sources.

SOCIAL IMPACT

Liberté, égalité, et fraternité! We believe in standing up for the underrepresented in the fashion industry and want to be a catalyst for positive social change. This is why we have curated a selection of brands that apply commercial strategies to the improvement of the financial, social, or environmental wellbeing of specific communities around the world.

WASTE REDUCTION

Waste is the result of poor design… déguelasse! We, therefore, see circular economies and smart waste management practices as solid steps toward a greener future. Today, selected brands and products that integrate textile deadstock, upcycling practices, or low-waste methods into their manufacturing processes make part of our selection; giving pre-loved materials a second chance in life once more.

VEGAN

We loves animals and are happy to see that “cruelty-free” is finally in vogue. Having ecological wellbeing as one of our main sustainability focuses, we work with brands and products that refrain from the use of materials derived from animal origin, thereby ensuring respect for our Earthling brethren and Momma Nature.

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OUR CONSCIOUS CONCEPTION

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